CHALLENGE

How do you transform a fully operational video store into an immersive overnight experience that merges brand storytelling, nostalgia, and community engagement? Partnering with Airbnb and The Last Blockbuster in Bend, Oregon, we set out to design a 90s-inspired sleepover that redefined how people interact with a physical space.

APPROACH

I led the art direction and graphic design, shaping the visual identity and guest experience. Every detail—from large-scale graphics to prop styling—was designed to transport guests back to September 1992. We integrated branded touchpoints with authentic nostalgia to create a seamless, immersive environment.

SOLUTION

• A full environmental transformation featuring vintage furniture, 90s-era décor, and curated props.

• Custom graphics and design system that blended Blockbuster’s legacy with Airbnb’s Icons aesthetic.

• A fully immersive retail-to-hospitality transition, turning an operating video store into an overnight accommodation.

• A multi-channel campaign featuring art-directed photography and content to amplify reach.

IMPACT

• Brand Differentiation: Positioned Airbnb as a leader in unique, nostalgia-driven experiences.

• Community Engagement: Exclusively offered to Bend residents, reinforcing local connection.

• Cultural Relevance: Tapped into the resurgence of 90s nostalgia, driving widespread media attention.

• Charitable Contribution: All proceeds donated to local causes, aligning with Airbnb’s social impact initiatives.