Brand identity for OnBlast, the first text-based content platform for brands. It’s really f*ing smart.
ROLES
Brand Identity
Logo Design
Art + Copy Direction
Website Design
Creative Coding
CREDITS
Client: The Participation Agency
OVERVIEW
OnBlast connects with people by meeting them where they already are – on their phones. in real-time – making OnBlast Really F*ing Smart. The platform takes those personal interactions and converts them into practical useful data that brands use to make decisions.
The key is beautiful, relevant, sharable content - think of it as prem digital swag for eventgoers.
I was hired to create the visual identity system for OnBlast. From the start, we set out to create a system that other designers could use, build upon, and can scale as the product grows. The solution was to build a brand manual and design toolkit to allow for easy implementation, scalability, and flexibility.
RESEARCH PHASE
Research, Concepting, and Iterations: building OnBlast.io
The brand identity for OnBlast started with a conversation, a pen, and a piece of paper. Working with the client, we came up with three thematics to design from. Each theme explored various logomarks along with multiple choices for typography, color, and iconography.
After many rounds of revisions, two thematics were merged together: big data + big beautiful type.
DESIGN PROCESS
The Brand Manual set the visual standards for creating design assets across multiple mediums.
OnBlast’s brand manual outlines the visual standards for creating collateral across various mediums.
These visual standards create a consistent unique style, one that distinguishes OnBlast from the competition. The system also says something positive about the product itself. In this case, the style we have chosen suggests progressiveness, adaptability, and f*ing smart thinking.
CREATIVE CODING PROCESS
Creating visual swag to illustrate the OnBlast user base and product offerings.
A large data set made up of single data points represents OnBlast’s core user base and product offering. To translate this visually, I created and coded a series of animated and interactive assets to use across the brand’s website and digital platforms.
FINAL PRODUCT
Brand Identity Package
The final product included an eighty-eight-page brand manual, website, marketing materials, and social assets. The system works to create a distinctive look and feel making the brand instantly recognizable to its customers, users, and competition.
In the end, the system works to assist the brand to create, design, and produce consistent and compelling communications with a high degree of creative flexibility.
