Brand identity for Playland Motel, a hip hotel and restaurant complex in Far Rockaway Beach, BK.
ROLES
Brand Identity
Logo Design
Art Direction
Website Design
Website Development
CREDITS
Client: Playland Motel
Designers: Mike Zoppo, Cynthia Bacall
DESCRIPTION
Co-lead and co-created a visual identity package for Playland Motel, a hotel with twelve kitschy, artist-designed rooms, each with its own design motif.
Cynthia Bacall and I worked closely with founder Robyn Scott to produce an identity package that included two logos, font combinations, color palette, flyers, menus, posters, and a booking website.
CREATIVE
Identity and Logo Development – 1950’s meets the 2010’s
Playland Motel is at the cornerstone between “old-school” and “cool”. This brand vision encapsulates their essence as a lifestyle and hospitality hot spot.
Two versions of the logo were created to maximize its usability. Both are playful, energetic, and inspired by the nostalgic motel signs of the fifties, with a modern twist. Pops of the brand color palette can be found throughout.
CREATIVE
Iconography
We created a visual identity package for Playland Motel, a hip hotel with only twelve kitschy, artist-designed rooms, each with its own design motif. We produced an identity package that included two logos, font combinations, color palette, flyers, menus, posters, and the UI/UX of the website.
CREATIVE
Website Design + Development.
We created a visual identity package for Playland Motel, a hip hotel with only twelve kitschy, artist-designed rooms, each with its own design motif. We produced an identity package that included two logos, font combinations, color palette, flyers, menus, posters, and the UI/UX of the website.
INTERIOR
Twelve rooms (each designed by a different artist) + Two restaurants + One Large Outdoor Patio = A Vibe
