OVERVIEW

The REVOLT Summit x AT&T returned to Atlanta for two days of live talks, panels, performances, competitions, and your favorite REVOLT shows.

The Summit is an inspiring platform to celebrate, educate, and connect the entirety of hip-hop culture. Three days of panels, live performances, career fairs, networking opportunities, local artist activations, and more.

Le Loup Studios partnered with experiential agency Superfly to lead the creative direction from the conception of the creative strategy to tactical execution on the summit's campus.

Lead the Design Direction for the 2022 REVOLT Summit x AT&T in Atlanta, Georgia.

ROLES

Design Direction
Design System Creation
Graphic Design

CREDITS

Client: REVOLT x AT&T
Agency: Superfly

TEAM

Executive Creative Director: Sermad Buni
Creative Director: Rodney Hazard
Associate Design Director: Mike Zoppo
Graphic Designer: Ben Davis
Senior Environmental Designer: Susyn Herridge
Lead Producer: Kat Graves
Account Lead: Emmanuel Nitto

STRATEGY

Theme &
Design Positioning

EVENT THEMATIC

The Future is Now

Our future isn’t written, it’s happening right now. The world around us is constantly evolving, and now more than ever we all have the power to control our futures. Technological innovations in every industry, have helped to break barriers and give us an unprecedented level of connectivity to the world. Lowering the barrier of entry and enabling individuals a chance at ownership and independence.

DESIGN POSITIONING

Blurring the Lines

The future is uncertain, the path is unclear at times. This year’s design strategy implemented bold, dynamic, and futuristic typography and design elements to visualize the idea of “blurred” perception.

DESIGN SYSTEM

Mood Board

DESIGN SYSTEM

Graphic Elements

Blended Trails

Repetitive Elements

Experimental + Big Type

Black & White Photos

Dual-Tone Gradients

Multi-Tone Gradients

Orbs

Event Lock-Up

DESIGN SYTEM

Color Palette

Cobalt

AT&T Blue

Light Grey

Black

REVOLT Deep Orange

REVOLT Light Orange

REVOLT Purple

DESIGN SYTEM

Type Rules

Blend (2-3) colors + white
Start with white as the base. Blend each color together starting from the right or bottom of the text/shape
Typeface: Akzidenz Grotesk – Extended Bold
Uses: Display titles, big graphic moments

Blended Text Treatment:

Outlined Text:

Repeat for emphasis and more impact
Tight Leading & Tracking
Use over full-color background or gradients
Do not use over-photography
Typeface: Akzidenz Grotesk – Extended Bold
Uses: Textural background treatments, certain graphic applications

Titles are set in Akzidenz Grotesk Bold, All-Caps. Titles are generated by multiplying the body copy by 19.25%
Leading is set at 1.15% of the text size
Typeface: Akzidenz Grotesk – Bold, Regular
Uses: Headings, body copy, details

Body Text:

DESIGN SYSTEM

Talent Cards

User Journey

USER JOURNEY

Entry Walk-Up

USER JOURNEY

Large Scale Environmental Graphics

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USER JOURNEY

Main Stage

Our design for the main stage was created using multiple LED walls to create dimension through anamorphic motion graphics and transformative lighting for our panels and performances.

USER JOURNEY

AT&T Office Hours

We created an intimate and premium setting for our guests to attend their Office Hour sessions. Where aspiring executives and artists could meet one-on-one with mentors and other successful creative entrepreneurs.

USER JOURNEY

Campus Orb Design

12'x12' orbs made of reflective mylar were placed throughout the campus to create shareable moments for attendees.

USER JOURNEY

Gamer’s Lounge

The Gamer's Lounge was a space for programming that revolved around black gamers and the lack of diversity within the venue. Powered by XBOX and McDonald's, attendees could come here, play games, or make music in-between sessions.