Lead Art Director of launch event and product installation for Misha Kahn’s Bellyflop Collection at the Miami Beach Edition for Art Basel 2018.
ROLES
VIS ID Development
Graphic Design
Product Display Design
Experiential
CREDITS
Client: Misha Kahn x Artsy
Agency: We are BMF
OVERVIEW
Lead Art Director for Misha Kahn’s poolside launch event celebrating the debut of the Bellyflop barware and pool accessories collection for Miami Beach Edition.
The Bellyflop Collection made its debut during an event on 5 December 2018, which coincided with the Art Basel and Design Miami fairs, plus a host of other cultural programming across the city.
The cocktail reception at the Edition took place among giant inflatable and cushioned sculptures, covered in bright colours and tie-dye patterns, and surreal product installation featuring neon mannequins artfully posed with Bellyflop Collection accessories next to the historic Tropicale Pool at Miami Beach Edition.
BELLYFLOP COLLECTION
The Collection
OPERATIONS
Floor Plan
COLLATERAL
Guest Invite
USER JOURNEY
Cocktail Hour
USER JOURNEY
Product Display Installation
THE BELLYFLOP COLLECTION LAUNCH EVENT
How it Went
