OVERVIEW
I lead the design direction and development of the VIS ID for Chief X, a members only Summit for the most powerful woman in the world. We were tasked to bring together Chief’s network of female executives through a conference-style event with top-tier hospitality meant to catalyze personal and professional growth.
After a deep-dive into the brand, its members, and existing experiences, the Superfly team concepted and executed Chief’s inaugural flagship member experience, ChiefX.
The conference brought together 46 world-class speakers, 16 sponsors, 37 opportunities to rest and recharge with premium wellness programming and a chance to network with 300+ fellow Chief peers over culinary and entertainment experiences in Palm Springs.
Lead Design Director for CHIEF X, a three day members-only Summit for the most powerful woman.
ROLES
Design Direction
Design System Creation
Graphic Design
Branding & VIS ID Development
CREDITS
Client: CHIEF
Agency: Superfly
TEAM
Executive Creative Director: Inessah Selditz
Creative Director: Rachel Pumroy
Associate Design Director: Mike Zoppo
Senior Graphic Designer: Cynthia Bacall
Production Designer: Lora Bojinova
Lead Producer: Maura Gaudio
Account Lead: Annah Haddock
THEME & POSITIONING
Reflect
Reflection is a core tenant of personal and professional transformation.
We’ll use dynamic shapes and linear movement to emulate reflection, while also nodding to the natural landscape of Palm Springs
DESIGN SYSTEM
Key Graphic Elements
Landscape
Energy
Community
Type Hiearchy
USER JOURNEY
Design Collateral
USER JOURNEY
Guest Check-In
USER JOURNEY
CHIEF X Lounge
USER JOURNEY
The Mountain Stage
USER JOURNEY
The Valley Stage
