Design Direction for Netflix is a Joke Fest: Outside Joke at the Hollywood Palladium in downtown L.A.

ROLES

Art Direction
Design Direction
Graphic Design
Environmental Graphics
Wayfinding System
Festival Design
Modular System Design
Experiential Design

CREDITS

Client: Netflix
Experiential Agency: Superfly
Branding Agency: Mother

CHALLENGE

Check back soon!

EXPERIENTIAL TEAM

Executive Creative Director: Inessah Selditz
Creative Director: Matthew Dillman
Design Director: Mike Zoppo
Graphics Lead: Terence Harp
Production Designer: Lora Bojinova

AWARDS


Design System


System Overview

Graphic Elements

Maximalist Stickers Application

Environmental Stickering

Graphic Use of Color

Environmental Design Pillars

Multicolor Structures

Hedge and Turf Environmental

Plastered Sticker Motif


Collateral

Site Map

User Journey


USER JOURNEY

Entry Tunnel


USER JOURNEY

Food Tents


USER JOURNEY

Monolith


USER JOURNEY

Main Stage


USER JOURNEY

Activations

How it Went

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