
Design Direction for Netflix is a Joke Fest: Outside Joke at the Hollywood Palladium in downtown L.A.
ROLES
Art Direction
Design Direction
Graphic Design
Environmental Graphics
Wayfinding System
Festival Design
Modular System Design
Experiential Design
CREDITS
Client: Netflix
Experiential Agency: Superfly
Branding Agency: Mother
CHALLENGE
Check back soon!
EXPERIENTIAL TEAM
Executive Creative Director: Inessah Selditz
Creative Director: Matthew Dillman
Design Director: Mike Zoppo
Graphics Lead: Terence Harp
Production Designer: Lora Bojinova
AWARDS
Design System

System Overview
Graphic Elements
Maximalist Stickers Application
Environmental Stickering
Graphic Use of Color
Environmental Design Pillars
Multicolor Structures
Hedge and Turf Environmental
Plastered Sticker Motif
Collateral








Site Map

User Journey
USER JOURNEY
Entry Tunnel


USER JOURNEY
Food Tents


USER JOURNEY
Monolith




USER JOURNEY
Main Stage

USER JOURNEY
Activations



How it Went





