Lead the design direction for Lizzo’s new album launch event – Lizzoverse.
ROLES
Design Direction
Graphic Design
Experiential Design
Environmental Graphics
Concert Design
PR/Stunt Design
CREDITS
Client: Lizzo
Agency: Superfly
OVERVIEW
In the summer of 2022, I worked alongside an incredible team to develop a concept and brand identity for Lizzo’s new album launch event – Lizzoverse. Inspired by Lizzo’s new album ‘Special’, we created an intergalactic immersive listening party for fans of Lizzo at Cipriani 25 in downtown NYC. The event consisted of a live performance by Lizzo and then extended into a 2-day pop-up experience, all presented by AMEX.
We used cutting-edge projection mapping technology to create a live show that was live-stream broadcast on Twitch.
I was in charge of leading the design direction for graphics /branding for the experience.
TEAM
Executive Creative Director:
Sermad Buni
Creative Director:
Rodney Hazard
Senior Environmental Designer:
Mark Kremer
Associate Design Director: Mike Zoppo
