OVERVIEW

Squid Game needed to leap off the screen into the real world.

At Superfly, we won the pitch to produce, create and operate the first immersive squid game gaming experience. I lead the design / graphics direction for the pitch through to the experience.

From the pitch, we collaborated with Netflix to launch Squid Game: The Trials Experience. This multi-room immersive experience uses a technology-driven elements including LiDAR, RTLS, AI generated sound, and projection mapping to enable automated group gameplay. These enhancements are paired with actors, limited edition merch, and much more to bring the show to life.

I lead the graphics system creation and oversaw the execution for the experience, everything from in world environmental graphics, small collateral, operational collateral, and 150+ semi-static graphics to support how to play the game for the ADA community.