Lead the design direction to promote Andy Samberg’s new show, Digman!
ROLES
Design Direction
Graphic Design
CREDITS
Client: Comedy Central
Agency: Superfly
OVERVIEW
In the winter of 2023, I worked with Comedy Central to take over the La Brea Tar Pits in Los Angeles to promote Andy Samberg’s new animated TV show, Digman!
I was in charge of leading the design direction and overall execution of the graphics /branding for the activation.
TEAM
Creative Director:
Mathew Dillman
Associate Design Director: Mike Zoppo
Graphic Designer: Mizuki Tsujikawa
Senior Environmental Designer:
John Dorsey
Lead Producer: Ali Neuburger
Account Lead: Levi Jacobson
DESIGN
The Giveaway Truck
DESIGN
The Main Activation
